Promotions will attract attention by positively shaking up the daily routine of your customer. Your product will get a chance to seduce its buyer in a straight line and eventually become part of buyer’s regular shopping.
Promotions keep your customer constantly aware of your product and continually stimulate the customer demand for it.
Promotion involves ongoing advertising and publicity (mention in the press). The ongoing activities of advertising, sales and public relations are often considered aspects of promotions.